The Importance of Video for Seo

Search Engine Optimization (SEO)is essential for the success of any business. Although it is not impossible to trade without an online presence, this is becoming rarer. Of course, if you are online and are looking to appear near the top of the search results, you need to start using video.

A video is just one example of how technology can make your business more competitive.

The Power Of Visual

It is said that a picture is worth a thousand words. This has never been truer than today. In fact, studies show that visual information is easier to store and recall than just written words.  In short, you’ll retain more information after glancing at a visual image than if you read an article. Of course, the perfect combination is actually to combine both words and pictures/videos; this will ensure your message gets across.

Video Seo

Google is the most popular search engine, but the second most popular is YouTube, with an average of 1 billion visitors per month. Put the right video out there and you have the ability to reach 1 billion potential customers.

But, the real power of video for SEO is not that you’ll retain more information. It’s actually the ease at which it can be accessed and reviewed. If you want to know detailed information about anything you need to read about it. But, if you just have a few minutes and want an overview, video can give it to you.

The Human Element

Videos also have the power to make you and your business appear more human. In the digital world, it is easy to have a faceless company with no obvious location. Video gives the business a face; that helps people to believe in it and trust your products/services.

In short, potential customers will be more likely to use your firm as they can connect to real people.

Mobility

Because you can view a video quickly, you can find the time to do it virtually anywhere. Mobile internet access has finally overtaken digital access, part of this is because it is so easy to access video content on the move; it can help kill a commute while providing entertainment and useful information.

Adopt The Right Approach

You can opt to go for the corporate style video which portrays the human element of your business; hopefully encouraging new customers to try you out.

However, you may find it better to use the video to demonstrate your product. Ideally, this shouldn’t just be with employees. You can use the opportunity to get previous customers to upload their own videos of themselves using the product; nothing sells a product or your brand better!

This is a common approach but it works, videos allow new customers to see your product/service in action and envision themselves using the items. An independent person showing others how satisfied they are with a product is much better at selling your product than your own marketing efforts will ever be.

In short, videos will boost customer awareness and appreciation of your product, increasing sales. If they are not already part of your SEO strategy, it’s time to make them.

6 Tried and Tested Ways to Get Ahead of Your Competitors

It doesn’t matter if you own a big company or a startup one. All owners have a primary goal – and it is for their business to succeed. Whatever your current market position may be, you’d want to keep your standing high and above your competitions. Having a competitive advantage is one excellent way to do it, but, how?

Here are six ways to get ahead of your competitors this 2019.

Know your competition

First, get to know the competition. One needs to know who your competitors are, what they do, check their USP or unique selling point and what areas they excel at. It also helps to employ the services of a company who can do a thorough competitor analysis report. This way, you can have the information you need to compete and possibly exceed your competitors.

Know your customers

You have products and services offered mainly because you know someone else wants it and needs it. By knowing who your target audiences are, what they need and what matters to them, you can make necessary adjustments to meet their needs, pique their interest and drive sales.

Boost your marketing efforts

One great way to steal the spotlight would be boosting your marketing efforts both online and offline. Many would agree that digital marketing is indeed an excellent way to promote your brand, gain customers and drive sales. However, it would be best not to forget that offline marketing also has its perks. For one, not all of your target population are online, and visual and tangible marketing materials do stand out even in the digital age.

Good Read: Offline In The Digital Age: Why Traditional Advertising Isn’t Dead

Be unpredictable

If you are doing competitor research, chances are your rival companies are also doing the same to you. This is why you need to mix things up a bit like your marketing techniques. If you become careless and extremely predictable, you’re increasing the chances of your rival catching up with your marketing tactics. They will learn about your techniques and make a better one to exceed your achievements. The result would be your competitor being one step ahead of you – all thanks to your predictability.

Improve your website

Most businesses have their own company website, but not all are making convertibles. You may have a professional site set up, but your rival company is making more money than you are capable of producing. If you wish to succeed, you’ll need to continually make changes and improvements on your site to keep up with trends.

Give them more than enough reasons to do business with you

While everyone has a different way to define business success, one great indication would be gaining the trust of your competitor’s clients. By giving them reasons to take their business to you, you can increase your client population, do more deals and make more conversions. One can do this by improving your products and services, providing excellent customer service and offering great deals.

This may be a short list, but they are the tried and tested ways (not to mention easy) way to step up your game. No matter the industry you’re in, all businesses can make use of these six tips to get ahead of your competitors. There is the only way you would want to go, and that would be up to the ladder of success. For a complete competitor analysis report, you may contact SEO Houston Pros at this address.

What Do You Need to Know Before Putting a Car Detailing Business

Today, the business world is progressing rapidly. Many businesses are booming. Due to this, many new entrepreneurs are making their way in creating new business and compete on the market. One of the popular small time business today is a car wash and car detailing business. Most people own a car or two, so this business starts to grown and becomes in demand. But before heading your way to putting up a car detailing or a car wash business, you need to consider a lot of things. So, in this article, we will tackle more about this so you should be able to know if this is the right business for you.

5 Things To Check Before Starting a Car Detailing Company

Target Market

You must be able to know your target market. Is your place strategically wise, or is it accessible by passersby? You need to see who your market will be. Is your target only the locals or also the foreigners? What is your class target market? Are you rooting for the high-end market or the middle class? Or you can cater both? Make a feasibility study of the community where you will put your company, also check the nearby cities. You can also check the competition to see if you can withstand it.

Daily Operations and Expenses

What is your daily method of operations? Who will facilitate it? Do you have enough workforce to operate? How can you sustain the demands of the market in case that it increases? These questions and more. You should be able to determine if your business is profitable. Can the profit sustain the expenses? List down all your daily expenses such as electricity bill, water bill, human resources, and everything that goes off and on to your establishment. Make a balance sheet and see if the business is saleable and can sustain the expenses. And of course, if it is profitable.

Marketing Strategies

To be able to sell, of course, there are lots of marketing strategies you need to try. The traditional way of marketing still works such as local newspaper ads, telemarketing, banner, flyers, and television ads. There are also modern ways of marketing such as social media marketing, email marketing, search engine optimization, vlogging, blogging, and a lot more. You can choose which will be suitable for you just like the mobile auto detailing college station owned by Total Car Detailing which has an effective marketing strategy that drives customers to their address.

Running the Business

Aside from the daily method of operations, you need to prepare to run the business. Remember that there might be obstacles, losses, strong competition, slow sales, and a lot of struggles that you might be facing. So be ready.

Capital

Of course, the capital is significant in operating a business. Make sure you have enough money to sustain your business for at least six months. If your car detailing business doesn’t seem to be working, you need to find other ways to market it, but of course, it always needs capital so be sure you have enough.

5 Amazing Reasons Why You Should Try Commercial and Product Photography for Your Business

Today, the business industry is very fast moving. One day, your business is, and the other day, it is not. The trend is very unpredictable, and you’ll never ride what’s hot when you are not updated on the different and technological marketing strategies. These strategies are very rampant such as SEO marketing, social media marketing, product photography marketing, video marketing, and a lot more. Many agencies are offering such marketing strategies. One way or another, each is helpful to business owners and efficient to the modern world. Everyone seems to be updated on what’s hot via social media, blogs, vlogs, website, and a lot of high technological platforms. Product and commercial photography are one of the most rampant nowadays. You want to sell your product or service like pancakes? Then put them on the image and have a catchy tagline. You’ll sell a lot. Let’s tackle more of it in this article.

Check these five amazing reasons to try commercial and product photography:

Catchy

Pictures can create a long-lasting impression. It is catchy and easier to understand. Our mind can process images quickly than texts. It is easier to comprehend, even by ordinary people. So if your target is the mass class up to the high-end level, commercial photography is ideal for your business.

Easier to Recall

People buy from familiarity so if your product keeps on popping on the audience’s’ mind, the better it is. Pictures are easier to recall, and people are associative, so if they see something related, your product photography will be most likely to be remembered.

Can Go Viral

Yes, the chance to go viral is very high. To schedule an appointment with the photographer Houston TX and maximized the potential of product photography for your next business catalog, product exposure, or blog post. Even if the audience haven’t tried your product, when they see something interesting to your product photo, they will share it. So make a viral commercial and product photography!

Improves Sales and Engagement

Images create an impact to the eyes of the viewers, so the more exposed it is, the more chance to get an increase in sales. You can generate more engagement, leads, and actual sales can increase dramatically with this marketing strategy.

Drives Emotions

When the people like something, a commercial or an ad, their feelings will get bond to it. They might feel something special to it so that it will drive their emotion. They will get attached to your ads or product photo, so this can create a broader market.

A business cannot grow without making an impact on the followers. So, make sure to use marketing strategies that are proven and effective in the target market. Commercial and product photography works well from novice entrepreneurs to big brands. You can even see big names that are using this strategy as it creates a significant impact on the market. For more information about this, you can make an appointment here for your product and commercial photography.

Everything You Need to Know About Tension Fabric Structures

Tension structures are fast becoming popular in the construction industry these days. They offer affordable and efficient alternatives to permanent structures while providing much convenience to the users. One of the primary reasons why these types of structures are gaining popularity is they can get quickly set up. You do not need weeks and months for it to get fixed. It often only takes hours or days for fabric structures to get prepared. It is handy especially when the need is immediate, and there is not much time to prepare. It is also affordable for companies and individual businesses since they do not have to spend a fortune trying to build new buildings and structures. However, the important thing right now is for you to learn all the basics on tension fabric structures so you can decide whether it is ideal for your need or no.

What is a Tension Fabric Structure?

Technically, we can define a tension fabric structure as a configuration characterized by tensioning its membrane system. The membrane system often comprises of wires and cables. It is intended to offer the necessary support needed for a structure to stand up. There are two building blocks used for such type. The first one is the saddle which is a hyperbolic paraboloid. Its surface comprises two high points and two low points. It is often orthogonal and sometimes it is made by warping rectangular grids.

On the other hand, you can describe the second one as a volcano-shaped like surface. Therefore, it is called a cone. It makes use of a radial geometry to create radians and hoops for the cover. It is possible to use one of these or combine the two during construction.

When Can You Use a Tension Fabric Structure?

There are many different scenarios when you can use a tension fabric structure. It is ideal when you are in need of a material which can quickly get set up. Since it makes use of less material, they can easily get transported. It is therefore ideal when you have to move sites, or you need to bring it along with you when traveling. These are also flexible and sturdy so you can set them up to provide shade from the sun or the wind. It can act as a temporary shelter for you in extreme weather conditions.

Where Can You Use Tension Fabric Structures?

There are many instances, situations, and events where you can use fabric structures. One of the common reasons why companies choose it is because of its design. It is not conventional and is different from others, therefore; it is easy for it to stand out and get noticed. Additionally, if you are in need of a wide span or a column-free span, it is the ideal choice. It can go unsupported for up to a hundred and fifty feet. It is also ideal when you are planning to set up anything temporary just like shelters, schools, barracks, exhibit venues, and storage for different types of materials and equipment.

Are you interested in using a tension fabric structure? We can help you meet your needs by customizing the tent for you. Visit us at our office.