The Importance of Video for Seo

Search Engine Optimization (SEO)is essential for the success of any business. Although it is not impossible to trade without an online presence, this is becoming rarer. Of course, if you are online and are looking to appear near the top of the search results, you need to start using video.

A video is just one example of how technology can make your business more competitive.

The Power Of Visual

It is said that a picture is worth a thousand words. This has never been truer than today. In fact, studies show that visual information is easier to store and recall than just written words.  In short, you’ll retain more information after glancing at a visual image than if you read an article. Of course, the perfect combination is actually to combine both words and pictures/videos; this will ensure your message gets across.

Video Seo

Google is the most popular search engine, but the second most popular is YouTube, with an average of 1 billion visitors per month. Put the right video out there and you have the ability to reach 1 billion potential customers.

But, the real power of video for SEO is not that you’ll retain more information. It’s actually the ease at which it can be accessed and reviewed. If you want to know detailed information about anything you need to read about it. But, if you just have a few minutes and want an overview, video can give it to you.

The Human Element

Videos also have the power to make you and your business appear more human. In the digital world, it is easy to have a faceless company with no obvious location. Video gives the business a face; that helps people to believe in it and trust your products/services.

In short, potential customers will be more likely to use your firm as they can connect to real people.

Mobility

Because you can view a video quickly, you can find the time to do it virtually anywhere. Mobile internet access has finally overtaken digital access, part of this is because it is so easy to access video content on the move; it can help kill a commute while providing entertainment and useful information.

Adopt The Right Approach

You can opt to go for the corporate style video which portrays the human element of your business; hopefully encouraging new customers to try you out.

However, you may find it better to use the video to demonstrate your product. Ideally, this shouldn’t just be with employees. You can use the opportunity to get previous customers to upload their own videos of themselves using the product; nothing sells a product or your brand better!

This is a common approach but it works, videos allow new customers to see your product/service in action and envision themselves using the items. An independent person showing others how satisfied they are with a product is much better at selling your product than your own marketing efforts will ever be.

In short, videos will boost customer awareness and appreciation of your product, increasing sales. If they are not already part of your SEO strategy, it’s time to make them.

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